The first impression is everything in any type of business. When your potential customers approach your business, you may want to impress them in the first place. When they are impressed with your business, they will be ready to buy any products or services from you.
Your customers will be interested in what you are going to sell in your store. Ideally, your customers should be able to remember who you are and what makes you different from your competitors. You need to have a good graphic design for making your business memorable for your customers.